True Design


True Design - Logo lettering

True Design is an emerging Italian firm involved in interior & furniture design. After a successful start, its founders asked Antitetico to renovate the visual identity and create a catalogue of the new upcoming collection. With the support of creative directors Fabio Mennella and Aldo Parisotto I developed a bold, fresh lettering to celebrate True Design’s vibrant projects and its strengthened reputation around the world.

True Design - Stationery

True Design - cover

The 2015 Collection is available on a color palette inspired by Giorgio Morandi‘s works. Inside the catalogue, the connection with the famous Italian painter is emphasized through a metaphysical set defined for the photography: few panels create a spaceless still life together with products, thanks to colors directly selected from artist’s paintings.

True Design - Product photo shooting

True Design - Composition Blue

True Design - Composition Sepia

True Design - Composition Green

True Design - Catalogue moodboards

True Design - Catalogue Designer List

True Design - Catalogue composition 01

True Design - Catalogue Composition 02

Further Projects