MTB Genziana Pro Cycling kit (part 1)

Appareal Design, Design, Lettering 31st March 2017

MTB Genziana Pro cycling kit design — Sketches

Meanwhile I am living this period without a bicycle here in Amsterdam (which can be extremely complicated), I got in touch with product designer and bike maker Jacopo di Bonaventura, who asked me to design the MTB Genziana Pro Cycling kit.

Jacopo started his bicycle business in Amsterdam (be sure you don’t miss Cicli di Bonaventura) and now he’s willing to grow and expand his network in Italy, where is actually living. He also runs for a semi-professional mountain bike team called MTB Genziana Pro: he wishes to start this adventure by realizing a special cycling kit for his team.

MTB Genziana Pro cycling kit design — Sketches 03

MTB Genziana Pro cycling kit design — Sketches 02

Jacopo loves orange everywhere, and I am happy he appreciate my hand-writing artworks. For this reason, I decided to produce a calligraphy pattern for the cycling kit. Besides, to enhance the genuine passion of Jacopo, I’m trying to develop a monogram for his team. Something old school and nostalgic, because of team’s attachment to the original values of cycling.

This is my first time designing a cycling kit: the challenge will be really tough, but I am excited to be part of this project since I admire Jacopo as designer and cyclist as well! I already can’t wait for the result of this project. Now it’s sketching time! currently doing some visual research… I will keep you posted!